Forum for Discussing Media Policy Media Dialogue Hamburg

Each year, Media Dialogue Hamburg brings together some 300 leaders from media and communication companies, industry associations, supervising authorities, and from science. At the center of discussions are the challenges of the changing media world.

Media Dialogue Hamburg

With the Media Dialogue, the Free and Hanseatic City of Hamburg offers a unique forum for exchange across media and communication branches. The event starts with a Senate reception for some 300 guests. The First Mayor and Minister President, Olaf Scholz, opens the reception with a keynote address on media policy. He is followed by an internationally renowned speaker who will give impulses by sharing his or her insights on current media developments from a broader perspective, reaching beyond German boundaries. Distinguished speakers of past Media Dialogue events have included Jōichi Itō, Director of the Media Lab at Massachusetts Institute of Technology (MIT), and Salim Ismail, Director and Co-Founder of Singularity University at Silicon Valley.

On the day following the Senate Reception, discussions continue in an exclusive conference setting. A small group of executives of leading enterprises and industry associations meets with the First Mayor in a confidential atmosphere. Involved are providers of journalistic and creative content – print media, private and public broadcasters, online media, the music and film industries – as well as the advertising industry, and providers of platforms and technical infrastructure. During the four-hour conference there are no panels, the 40 or so guests come together for a round table discussion.

Senate reception and conference are designed to foster a common understanding of joint goals and possible strategies for balancing contrasts of interests in the digital world. For example, the Media Dialoge Hamburg has already set an important impulse for the establishment of the joint commission of Federal Government and Federal States which currently works on a convergent media regulation.

A third element of the Media Dialogue has been established recently: a separate dialogue meeting for future leaders. Selected companies of the media and creative industries each delegate two young managers to this exchange and networking opportunity. The future leaders are also invited to the Senate reception. In 2015, the discussion topic was “Old brands, new markets – how can traditional media connect with the next generation?”

The Senate develops Media Dialogue Hamburg in cooperation with partners from companies, trade associations, and public institutions.